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Websites That Convert ✦ Brands That Stand Out ✦ Systems That Scale ✦

Melanin Globe

Leadership & Organizational Consulting

Fay Ferguson

Repositioned and elevated a leadership consulting brand through strategic design, AI-powered visuals, lead generation tools, and a modern digital experience for long-term growth.

Project Overview

Over the past 3+ years, Digital Stylz has partnered with Fay Ferguson to support the evolution and growth of her brand. In 2026, we led a complete brand repositioning strategy designed to better connect with her evolving audience and strengthen her presence as a trusted leadership and organizational advisor.


The project included a refreshed logo redesign and a fully redesigned 3–6 page website experience focused on credibility, clarity, and conversion. To help generate and nurture qualified leads, we developed a custom leadership assessment designed to capture audience insights and drive engagement. We also designed professional marketing materials including business cards and branded banners to create a cohesive experience across digital and print touchpoints.


To further enhance the visual identity and create a more elevated brand presence, we developed custom AI-generated imagery for website banners that aligned with her audience, messaging, and leadership-focused positioning. The result was a more modern, refined, and strategic brand experience built to support visibility, engagement, and long-term business growth.


THE EPIC EXCHANGE™ COMMUNICATION ASSESSMENT

https://www.fayferguson.com/communication-quiz


Services



Client Feedback
Kenya is the ultimate professional… personable, collaborative, responsive, and incredibly knowledgeable. She listened carefully, asked the right questions, and delivered exactly what I envisioned, ahead of schedule. What stood out most was that she didn’t just design a website, she helped me think strategically about my brand, positioning, and overall user experience. She provided thoughtful guidance on everything from branding decisions, industry language to how to better streamline and integrate my platforms. Her insight and expertise made a huge difference. The final result exceeded my expectations, and the entire process felt seamless from start to finish. I highly recommend Kenya to anyone looking for a talented, professional web designer who truly understands both branding and execution.

Fay Ferguson

Leadership & Operations Advisor | Executive Consultant

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Ready to Build a Brand That Converts?

Let’s create a website and digital system that attracts clients and grows your business.

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