Why Wix Studio Is the Best Choice for Modern Business Websites: A Platform Comparison Guide

Choosing the right website platform is one of the most important decisions a business owner will make. Your website is more than an online brochure — it’s your brand’s digital home, a tool for attracting clients, and a foundation for your marketing strategy.

With so many platforms available, it can be difficult to know which one offers the best value, the most customization, and the easiest user experience. As a professional web designer, I regularly work with Wix Studio, Squarespace, Shopify, and other systems. While each platform has strengths, Wix Studio consistently delivers the best combination of flexibility, affordability, and performance for most service-based businesses and creatives.

Below is a clear, honest comparison to help you choose the right platform for your needs.

Wix Studio: The Best Value for Custom Design & Business Flexibility

Wix Studio has quickly become one of the most powerful platforms for designers and business owners who want full creative freedom without the complexity of traditional website development. Unlike template-based builders, Wix Studio allows for true custom design, advanced responsive control, and robust built-in tools — all at a price point that is friendly for growing businesses.

Key Benefits of Wix Studio

• Most flexible design capabilities among no-code platforms

• Advanced responsive design, ensuring your site looks great on all devices

• Built-in tools like bookings, memberships, blogs, forms, animations, and CMS

• Easy editing, even for beginners

• Affordable pricing for multi-page custom websites

Wix Studio is ideal for service providers, coaches, designers, wellness professionals, and small businesses looking for a premium-looking website without the premium pricing of custom development.

Squarespace: Clean, Simple, and Best for Minimalist Websites

Squarespace is well-known for its clean templates and ease of use. It’s a great option for simple websites, portfolios, and personal brands that don’t require extensive customization.

However, it has notable limitations:

• Less design flexibility

• Limited third-party integrations

• Restricted layout control

• Not ideal for complex service businesses

While beautifully simple, Squarespace is best for clients who need a polished, minimal site without advanced features.

Shopify: The Top Choice for Full Online Stores

Shopify dominates the e-commerce space — and for good reason. It’s designed for businesses selling physical or digital products at scale.

Strengths of Shopify

• Powerful inventory tools

• Seamless payment processing

• Large app marketplace

• Great for stores with many products or variants

However, Shopify comes with:

• Higher design limitations

• Reliance on paid apps

• Higher setup and maintenance costs

Shopify is excellent for larger online retailers, but overkill for most service-based businesses.

Subscription Fees for Wix, Squarespace, Shopify

Platform	Entry-Level / Base Plan	Mid-Level Plan Range	Higher-End / Full Business Plan
Wix Studio	≈ $19/month (Capterra)	$27–$34/month (Standard / Plus tiers) (wix.com)	Up to $159/month for top-tier enterprise plan (Capterra)
Squarespace	Starting at $16/month (annual billing) (Expert Market)	Mid plans around $23–$39/month (Website Builder Expert)	Top plans up to $99/month (Website Builder Expert)
Shopify	Base plan around $29–$39/month (TechnologyAdvice)	Mid-tier plan at $79/month (kristineneil.com)	Higher-end (Advanced) at $299/month+ for enterprise-level features (Zapier)

Side-by-Side Platform Comparison

Feature / Platform	Wix Studio (Best Value)	Squarespace	Shopify
Design Flexibility	⭐⭐⭐⭐⭐ Most Flexible	⭐⭐⭐ Smooth but limited	⭐⭐ Theme-based
Ease of Client Editing	Very Easy	Very Easy	Moderate
Best For	Service businesses, creatives, small brands	Portfolios, simple websites	Full online stores
Mobile Control	Advanced	Good	Limited
Add-Ons Needed	Few	Few	Many (often paid)
Maintenance Cost	Low	Low	High
Overall Value	⭐⭐⭐⭐⭐ Best Choice	⭐⭐⭐⭐	⭐⭐⭐

Why I Recommend Wix Studio for Most Clients

After designing on multiple platforms, Wix Studio consistently offers the greatest value:

• It’s more affordable than Shopify.

• It’s more customizable than Squarespace.

• It’s easier to edit than WordPress.

• It offers the most freedom for designers to create something unique.

For business owners who want a modern, visually stunning, mobile-optimized website — without paying thousands for complicated development — Wix Studio is the clear winner.

Final Thoughts

Every platform has a purpose, and the “best” choice depends on your business goals. But for most service providers, coaches, wellness professionals, creatives, consultants, and personal brands, Wix Studio delivers the best mix of design freedom, affordability, and long-term flexibility.

If you’re ready to build or refresh your website, I can help you choose the perfect package and platform to support your brand’s growth.